It's
often the case that when companies build their web
sites, they focus on how it will look and how it
will work, but not on how it will read. This is a
mistake. The words you use on your web site make
the difference between a successful site which is
well visited and which generates business, and a
failed site which rarely attracts visitors and seldom
sells. And if your site attracts visitors but they
still don't buy, it could well be your copy which
is at fault.
Words perform two crucial functions on your site -
they provide the keywords that search engines use to
find you, and they encourage and direct your visitors
to take action, be that subscribing, buying, or enquiring.
Words for search engines
Firms make one of two common errors on their
web sites. Either they have too little text on
their site to satisfy the search engines, so
their keywords are not picked up, and the site
does not achieve a high ranking. Or, they over-optimise
their sites, cramming them with keywords for
the search engines, making them virtually un-readable
for visitors, who simply move on to a site they
can read.
Words for people
The design, feel and functionality of your site
are important - but if the words are not working
hard to attract and guide your visitors, you
have wasted your time. Visitors must be welcomed,
made to feel comfortable, given the information
they require quickly, helped to believe in your
credibility, and then encouraged to buy or enquire.
Words can do all of this.
The web is a different environment from print
- it's harder to read a computer screen, people
do not read on the internet with the same leisure
as they might a magazine or newspaper, and screen
space for your message is at a premium. Visitors
to your site don't simply turn a page - they
have to decide where to click next. And you have
to direct them.
Professional copy writing
Our copy writing service can bring a measurable
improvement to your site's performance, whether
that's boosting your search engines rankings
or converting visitors into sales. We can work
with you from the initial stages of your site,
building in the words you need from the outset,
or we can re-write your existing copy. At all
stages, we will ensure your site contains the
necessary words for the search engines.
Turn your traffic into sales with action driven
copy - click here for a free
no-obligation quote.
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