With this achieved you will receive a stream of highly targeted and measurable traffic to your site - which will increase sales and profits and brand awareness.

Out of all the methods of internet marketing, search engine positioning (or optimisation) has been proved to be the most effective way to promote your site, with over 80% of internet users finding products and services through the search engines.

Search engine positioning campaigns reach a global market for a fraction of the cost of traditional marketing. The results are measurable, and all of our campaigns come with traffic measuring analysis which is available to you live 24 hours a day.

As every site is unique, so is the solution for it. Get in touch now to find out how our services can increase your company's profits and click here for the benefits of search engine positioning.

Technical Information

The basics of the optimisation process are explained below. Click on a link for more information:

Keyword selection
Keyword assessment and testing
Site optimisation
Link building
Search engine submissions
Ethical techniques
Issue of guarantee

Keyword assessment

The most important part of search engine positioning is choosing the right keywords. These must be the keywords your target customers are typing in to find sites like yours - and not necessarily the keywords you would use to describe your product. This is because you know your product or service from a very technical perspective - and they may not.

When keywords are too vague or too widely used, such as 'hotel' or 'country', the search engines will find thousands of matching web pages, making it difficult to keep your site at the top of the list. Using our experience, we can advise on more targeted words or phrases which will have a better chance of achieving high rankings.

Targeting more specific keywords, means the visitors that find you are warmer leads. For example someone finding you when they type in 'hotels in london' will be a much warmer prospect than if they just typed in hotels - as then they may be looking for hotels anywhere in the world, and even if your site came up first, if they are not coming to London, your site will not be any use to them.

Keyword selection and testing

We work with you to select the right keywords using a three-step process.

1. We brainstorm with you to compile a long list of the potential keywords and phrases which best describe your products or services, and which your customers might use to find you via a search engine.

2. Once we have a list of suggestions, we test the keywords to find out how many people are searching for them, and how competitive they are. Next, we check them for suitability by typing them into a search engine - to see if the type of sites it brings up are similar to yours. This research is presented to you as a report.

3. We then work together to find the best selection to work with.

Site optimisation

Once the right keywords have been agreed by you, we create an optimised page for each one, designed to reflect the quality and style of your web site. Every page we create contains unique content. This is essential in order not to spam the search engines. It's important to write good copy for these pages, as they are the first pages seen by your visitors. We recommend professional web copy writing, which is another service we can offer. We will also review the navigation on your site to ensure it is easy for visitors to find their way through your pages.

These pages are then optimised to meet current search engine requirements.

Link building

The next stage is to build your link popularity. To do this we approach complimentary web sites on your behalf, and request that they exchange links with you. The more inbound links you have from other quality sites, the more popular your site will appear to the search engines, and the better you will rank.

Search engine submissions

Once your keywords are chosen and checked, your site is optimised, and links are built, we submit your web site to the major search engines and directories, both UK and Worldwide.

Ethical techniques

We only use ethical and legal techniques to achieve your rankings in the search engines. Click here to find out more about ethical techniques.

Issue of guarantee

Once we have agreed with you the number of keywords, what those words are, and how many top 10-20 rankings we think you should achieve, we will offer a guarantee on that commitment. Find out about our guarantee here.

To discuss your project in detail, click here to request a free call-back.


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